About Us

Rascal + Friends was the brainchild of a Mom who dreamt of a diaper that checked all the boxes: affordable, perform exceptionally and ultra gentle on skin.

After testing hundreds of designs, we landed on what we believe is the best diaper in town. We make diapers made to move in, that are free from nasties, deliciously soft, fit like a dream and don’t cost a butt-load.

Because we don’t know about you, but we think life’s messy enough without having to deal with poo everywhere too!

made for

real messy life

Let’s be honest here.

Real parenting life is not like the baby ads. It’s not all well-organized domestic bliss. We’re not wise, serene, and we don’t have it sorted. Well, sometimes we might think we’ve finally figured it out, and then the little rascals go and change it up on us! The reality is, real life is beautiful, hilarious, hard and messy.

Seriously messy.

We get it, we’re parents too

We’re parents too, with crud on our shirts, a bleary-eyed grin and kids’ songs stuck on repeat in our head. We get that you need a diaper that just works. One that you can rely on time and time again to handle the messy reality of a wriggling, crawling, sprinting, climbing, exploding, leaking and generally unpredictable little human.

That’s why we’ve engineered our products for real life

… for those times you need serious protection (which now we think about it, is all the time). Founded by a New Zealand Mom of four, we make diapers made to move in, made to power through the night without leaks in, that are free from nasties, wonderfully gentle, fit like a dream and don’t cost a butt-load.

Our Values

seriously


Good

Every parent needs a diaper that can handle the realities of messy life (we get it, we’re parents too!) That’s why we spent years engineering what we believe are the best baby products around. Made with seriously good features, our premium diapers and sensitive wipes have you covered for life’s messiest moments.

seriously


Caring

We take care of the mess so you can better enjoy the rest. Our products are certified by the world’s leading organizations to guarantee they’re free of all the bad stuff, and safe on rascal skin. Whatever your parenting journey looks like and however you choose to parent, we’re here for you.

seriously


Real

Let’s be honest. Real parenting life isn’t like the baby ads. It’s not all well-organized domestic bliss and sometimes, we just don’t have it sorted. Which is why we keep it real at Rascal + Friends. We call it like it is and talk about the things we’re all trying to figure out together. We’re honest, upfront and always have your back.

Our Global R+F Community

Australia

Fun Fact: Australia has more than 10,000 beaches, meaning that it would take more than 27 years to visit a new one every day.

Visit Website

Belgium

Fun Fact: The famous statue of "Manneke Pis" is only 55.5 cm tall. That's pretty much the size of a baby in their first year!

Visit Website

Canada

Fun Fact: You can write a letter in any language and send it to the North Pole, Canada and you will receive a letter back from Santa.

Visit Website

China

Fun Fact: Every single Panda living in the whole world belongs to China. That means if you see a Panda in your country, it is lent by China.

Visit Website

Germany

Fun Fact: The first printed book was in German.

Visit Website

Ireland

Fun Fact: Halloween originated in Ireland. Trick or treat!

Visit Website

Italy

Fun Fact: Italians have eaten pasta since the 4th century B.C. Still a staple in our diet!

Visit Website

South Korea

Fun Fact: Children born in South Korea are considered “one year old” when they are born, and will turn two on the next Lunar New Year.

Visit Website

Mexico

Fun Fact: 69 different languages are spoken in Mexico.

Visit Website

Mongolia

Fun Fact: In Mongolia a mother with five or more children is celebrated as an "Honored Mother"

Visit Website

Netherlands

Fun Fact: There are more bicycles in the Netherlands than there are people!

Visit Website

New Zealand

Fun Fact: New Zealand was the first country in the world to grant national voting rights to women. NZ is also home-base for the R+F team!

Visit Website

Philippines

Fun Fact: There are 125 to 170 languages in use in the Philippines.

Visit Website

Portugal

Fun Fact: Portugal is the oldest country in Europe.

Visit Website

Singapore

Fun Fact: The Gardens by the Bay is a nature park spanning 101 hectares in the Central Region of Singapore.

Visit Website

Switzerland

Fun Fact: Approximately 180,000 tons of chocolate is made in Switzerland per year.

Visit Website

UAE

Fun Fact: The week starts on Sunday in the UAE. The weekends are on Friday and Saturday.

Visit Website

United Kingdom

Fun Fact: The 1st King of England made a law that everyone had to be in bed by 8pm. Honestly, we'd like that still to be a law

Visit Website

United States of America

Fun Fact: According to the Guinness Book of World Records, the heaviest baby born in the United States was 22 pounds in Seville, Ohio, in 1879! Now that's a big diaper!

Visit Website

Vietnam

Fun Fact: The second largest producer of coffee in the world! And as rascal parents, we need a lot of it!

Visit Website

Thailand

Fun Fact: The Thai language has 76 letters.

Visit Website

Fiji

Fun Fact: There are 333 tropical islands in Fiji, but only one third of them are inhabited!

Australia

Fun Fact: Australia has more than 10,000 beaches, meaning that it would take more than 27 years to visit a new one every day.

Visit Website

Belgium

Fun Fact: The famous statue of "Manneke Pis" is only 55.5 cm tall. That's pretty much the size of a baby in their first year!

Visit Website

Canada

Fun Fact: You can write a letter in any language and send it to the North Pole, Canada and you will receive a letter back from Santa.

Visit Website

China

Fun Fact: Every single Panda living in the whole world belongs to China. That means if you see a Panda in your country, it is lent by China.

Visit Website

Germany

Fun Fact: The first printed book was in German.

Visit Website

Ireland

Fun Fact: Halloween originated in Ireland. Trick or treat!

Visit Website

Italy

Fun Fact: Italians have eaten pasta since the 4th century B.C. Still a staple in our diet!

Visit Website

South Korea

Fun Fact: Children born in South Korea are considered “one year old” when they are born, and will turn two on the next Lunar New Year.

Visit Website

Mexico

Fun Fact: 69 different languages are spoken in Mexico.

Visit Website

Mongolia

Fun Fact: In Mongolia a mother with five or more children is celebrated as an "Honored Mother"

Visit Website

Netherlands

Fun Fact: There are more bicycles in the Netherlands than there are people!

Visit Website

New Zealand

Fun Fact: New Zealand was the first country in the world to grant national voting rights to women. NZ is also home-base for the R+F team!

Visit Website

Philippines

Fun Fact: There are 125 to 170 languages in use in the Philippines.

Visit Website

Portugal

Fun Fact: Portugal is the oldest country in Europe.

Visit Website

Singapore

Fun Fact: The Gardens by the Bay is a nature park spanning 101 hectares in the Central Region of Singapore.

Visit Website

Switzerland

Fun Fact: Approximately 180,000 tons of chocolate is made in Switzerland per year.

Visit Website

UAE

Fun Fact: The week starts on Sunday in the UAE. The weekends are on Friday and Saturday.

Visit Website

United Kingdom

Fun Fact: The 1st King of England made a law that everyone had to be in bed by 8pm. Honestly, we'd like that still to be a law

Visit Website

United States of America

Fun Fact: According to the Guinness Book of World Records, the heaviest baby born in the United States was 22 pounds in Seville, Ohio, in 1879! Now that's a big diaper!

Visit Website

Vietnam

Fun Fact: The second largest producer of coffee in the world! And as rascal parents, we need a lot of it!

Visit Website

Thailand

Fun Fact: The Thai language has 76 letters.

Visit Website

Fiji

Fun Fact: There are 333 tropical islands in Fiji, but only one third of them are inhabited!

Meet Paula

Customer Love – Singapore

Meet Paula, the woman behind all customer inquiries in Singapore. Between responding to your comments and messages, she enjoys binge watching Netflix series with her husband and being a fur mom to 2 adorable dogs.

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Our Products

Hover Packaging_SG Diapers

Premium Tape Diapers

Designed for serious performance, our premium tape diapers will take care of the mess. Made with an absorbent 3D core, unique deep pocket and high back waistband for up to 12 hour leak protection.

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Hover Packaging_SG pants

Premium Diaper Pants

Make change-time easier with our premium diaper pants. Made with an extra stretchy waistband, easy-tear sides and resealable tab, they're perfect for your jumping junior.

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Sensitive Wipes

Thick + strong but ultra gentle on rascal skin, our sensitive wipes are dermatologically certified, pH balanced and fragrance free. Perfect for cleaning those little (and not so little!) rascal messes.

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Rascal + friends!

Not sure if you should make the switch?

Our Try us Love us guarantee means that if you buy Rascal + Friends premium diapers for the first time and don’t love them, we’ll provide a replacement or full refund.*

*T&C’s apply

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