To our R+F community

Rascal + Friends first began around our family kitchen table in 2015, with a vision of creating a superior product that would be better for babies and parents too. We hit NZ supermarket shelves in 2017 strong, but not without reservations and fears that we were attempting to enter a saturated market with strong contenders. With years of blood, sweat, and a few tears, ultimately we achieved a huge success – seeing our R+F vision come to life. We were proud to offer an award-winning premium range of no nasties baby products that are loved by families around the world.


As the founders of Rascal and Friends, we have now sold the business to ZURU. We made the tough decision to say goodbye to Rascal + Friends to pursue new adventures and leave Rascals in the hands of ZURU, to continue what we started. 


We’d like to take this opportunity to thank our loyal customers, while we have put our hearts and souls into developing Rascals, it wouldn’t be where it is today without your contribution and belief in the brand. 


To the incredible Rascal + Friends team, we can’t thank you enough for the tireless effort, passion and dedication making R+F what it is today. Teamwork really does make the dream work. A group of amazingly talented people came together to develop, design, create, sell, market and launch Rascals to the world. We will always be most proud to have worked alongside these people; both past and present and will cherish the relationships and memories.

We finish with heavy hearts, but on an absolute high and truly appreciate your support of R+F.


Lots of love,

Grant, Louise and Keith xx